Social media marketing is only one aspect of digital marketing. It implies the use of social media channels such as Facebook, Twitter, Instagram, YouTube, Google+, Snapchat, etc. to market your products, services, or brand. Typically, it involves engagement with your target audience and followers through fresh and unique content, arranging contests, and adopting a variety of other means to attract the audience on various social media channels.
Digital marketing is about the implementation of a variety of customized digital media marketing channels to achieve any of the following objectives:
- To improve sales and profits for your products or services
- Create brand awareness and build a strong relationship with your target audience
- Create and add value
- Promote your products, services, or brand
- And many more