Guest Lecture – MBA – Digital Marketing & Social Media Marketing

Social media marketing is only one aspect of digital marketing. It implies the use of social media channels such as Facebook, Twitter, Instagram, YouTube, Google+, Snapchat, etc. to market your products, services, or brand. Typically, it involves engagement with your target audience and followers through fresh and unique content, arranging contests, and adopting a variety of other means to attract the audience on various social media channels.

Digital marketing is about the implementation of a variety of customized digital media marketing channels to achieve any of the following objectives:

• To improve sales and profits for your products or services
• Create brand awareness and build a strong relationship with your target audience
• Create and add value
• Promote your products, services, or brand
• And many more